Hi my lovely audacious babes,
today’s THE AUDACIOUS BABE PODCAST is all about finding out WHAT IS YOUR WHY.
I’ve recently read a few books and done a bit of research on this topic and am sharing these findings with you over on the podcast today. Knowing your WHY is so very important and it builds your foundation for your business as without knowing it you won’t know what your purpose actually is. What is the driver, that inner passion, that je ne sais quoi that puts the fire into your belly? You need to know and understand what that is. It will help you with your marketing messaging, with your inner motivation, with everything to keep you going and live a life of true fulfilment.
We don’t get burned out because of what we do. We get burned out because we forget why we do it.
~ Jon Gordon, Author of “The Seed”
Another amazing book I’ve read is by Simon Sinek “Start With WHY “. Simon is an amazing motivational speaker now and he also established the Golden Circle Concept – a small circle encased in two larger circles – like a dart disc or goal disc in archery.
He uses this concept to explain how most companies communicate from the outside in and do not even know their WHY. Whereas only a very few but very successful businesses communicate from the inside out – starting with their WHY. i.e. Apple.
Another great concept of his is the theory that people do not buy your services or products just because you offer them, but that most people buy when they can support a cause or share the same believes as the person/company offering the product/services.
People don’t buy what you do, they buy WHY you do it!
~ Simon Sinek
Once they believe in what you believe, they have trust, which leads to loyalty. So powerful, my lovelies!
So, I want to encourage you all, my audacious babes, to really dig deep and find your story – find the driver that makes everything worthwhile, that something that puts the fire into your belly!
Listen to the full episode to find out some practical steps to finding your own WHY.
Also, why not share your WHY with all of us in our little online community? Would love to see what drives you and what makes you passionate about your photography.
If you are not part of our community yet, just head over here and join us!. Would love to hear from you!
With love,
Magdalena x
Resources:
Jon Gordon – Author of “The Seed”
Simon Sinek – “Start With Why” Website
Simon Sinek – Book “Start With WHY”
