Hi my lovely audacious babes,
In today’s THE AUDACIOUS BABE PODCAST episode, which is part 1 (of a 2-part mini series) about how to develop your own branding strategy, I’m chatting about the importance of building a strong brand. We will cover some general basics about branding, what it is, how it relates to you and your business, to your ideal client and to your industry.
In part 2, we will go through the workbook that I’ve put together and you can use that episode to work your way through building that important foundation for your own brand. (However, you are more than welcome to start already now, by downloading the workbook today and get crackin’!).
Often time when we hear the word “brand” we immediately think about the logo of a company and not much else. But actually that is not entirely correct. While the logo is obviously a big part of it, your brand is actually sooo much more.
In order to be a strong brand, there needs to be a whole strategy behind developing that logo in the first place. A brand is the entire package of what you put out there about you and your business. From logo and marketing material to messages and how you tell a story. What experience you create for your customer and so much more.
“A brand is a promise to you customer about the experience of working with your business” –Jenna Soard
We don’t always have control over what others think of us and our business, but the brand is probably the most important thing you can strategise for in order to at least try to influence that reputation as much as possible.
So, by building a consistent brand, story and messaging you will be able to create a consistent experience for your customer. And to build a good reputation, people will buy from you again and again.
Sounds cool? Well then let’s get started!
As already mentioned, I’ve created a little workbook to help you develop a good foundation for your brand. Working your way through that will build a strong base from which you can then derive your perfect brand identity and brand design that is consistent with everything else you portray about you and your business – online & offline. You can download the workbook here.
If you have any questions, don’t hesitate to get in touch at any time. Or join our little community and share your progress with us.
With love,
Magdalena x
Resources:
https://en.wikipedia.org/wiki/Brand
https://www.entrepreneur.com/article/77408
https://www.thebalancesmb.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845
