On today’s THE AUDACIOUS BABE PODCAST episode I’ve had the absolute pleasure to be chatting with the wonderful Antonia Mamzenko, who is an award-winning family photographer based in London, and we are talking all about pricing. More specifically, how to price your photography packages effectively and fearlessly.
We go over why we have so much fear and emotions attached to our pricing and why this actually stops us from ever reaching our full potentials. When we take away the fears and the emotions from the equation, we literally should be doing the math and figure our ‘per session price’.
Once you do the math […] there is no argument there. That’s what I need to charge. Otherwise, what’s the point? Otherwise, I’m actually paying my clients to have a session with me!
So true! When you do the math, there is no room left for doubts and negative self-talk. You have the facts black on white.
To run sustainable and profitable businesses you need to become more business savvy and eliminate those limiting beliefs and emotions. Just look at the facts. It does help to distinguish your prices and figure out your pricing strategy.
We also talk about the different pricing models – all-inclusive fee or having a session fee with selling prints and albums afterwards. Antonina shares her thoughts and the wealth of experiences she has with both models.
She also shares her wonderful journey into photography and how her health forced her to make some serious evaluation for her life and her business. Starting from scratch and pushing the reset button. Super scary but for Antonina it has been a blessing in disguise.
Have a listen of this wonderful, super giggle-ly but powerful interview with Antonina. It shows how passionate we both are to create an impact and want you all to success by running healthy and sustainable businesses.
Listen to the full episode to learn all about the pricing strategies that have worked best for her over the past 10 years of running her photography business and how liberating the process of taking pen to paper (or your mouse cursor to your spreadsheet) and factually analyse your pricing.
Enjoy my lovelies.
Name: Antonina Mamzenko
Business Name: Antonina Mamzenko
Facebook Page: https://www.facebook.com/LondonFamilyPhotographer/
Antonina Mamzenko is an award-winning family photographer based in London, UK. Her unique style blends photojournalistic approach and lifestyle aesthetic to capture family life in all its joyful and messy glory. Over the past 10 years she has become one of the leading UK family photographers and have built a successful photography business and now works with families from all over the globe, both in the UK and overseas.
Antonina is passionate about helping photographers run a sustainable and profitable business on their own terms. In 2018 she started teaching and mentoring family photographers on all things marketing, pricing, and selling their work, and have already helped many photographers to gain clarity, overcome their fears, and start making a living from their passion.
- in my past life I was a lawyer and also worked in marketing for several years
- I also have a master’s degree in arts management and wrote a big dissertation on online branding – before it really was a thing!
- when I was little, I wanted to be a dentist, a ballerina, a time traveller, and Indiana Jones (not necessarily in that order)
- even after 14 years living in Britain, I still can’t get my head around the whole “tea with milk” concept – mine’s black with sugar please thank you